Has the Media Increased Patient Demand for Cosmetic Dentistry?

In our most recent survey, we asked dentists if media hype and makeover shows have led to more patients seeking cosmetic dental procedures.

Just over half (56%) of our respondents said yes, the media has influenced their patients.

The remaining 44%, on the other hand, didn't feel that media exposure changed their patients' desires for aesthetic dentistry.

Said one dentist of his patients: "They are very interested - until they find out how much it costs!" Another commented, "I don't necessarily use the products that are featured on the shows, but it opens the discussion to what I do offer."

General dentists were more likely than specialists to credit the media with an increase in interest in cosmetic dentistry among their patients.

Suburban dentists were the least likely to feel the media influenced their patients' desires for aesthetic dentistry.

Female dentists credited the media's influence more than their male colleagues.

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